iDrive Launches OOLOO, A Voice Search App Powered By People, Not Algorithms


iDrive, a company better known for its data backup and syncing services, is now branching out in a new direction with the launch of a mobile application called OOLOO. (Seriously, we’re running out of names, aren’t we?). The idea for the app can best be explained as something of a “staffed” version of Siri – meaning that instead of algorithms and engines answering your queries, real live people are.

It’s not a new idea. Back in 2007, Jason Calacanis launched a human-powered search engine called Mahalo where employees answered search result queries, alongside user-generated content. That company is still around, but no longer functions as a search service – its most recent pivot saw Mahalo reborn as a mobile news application instead.

Meanwhile, Twitter co-founder Biz Stone‘s new startup Jelly introduced a similar user-generated search engine for mobile that’s sort of like a step up from Yahoo…

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